I'm an Experienced

  Digital Strategic B2B

Marketer

Recruited back into Simio to lead enterprise-wide marketing strategy, accelerate growth, and strengthen market leadership. Oversee brand, positioning, demand strategy, communications, marketing operations, and MarTech modernization while shaping corporate strategy and long-term business performance.

• Delivered 3× user growth and 4× market visibility through a digital-first transformation, SEO acceleration, and a complete rebuild of simio.com on a scalable, enterprise-ready platform.
• Achieved record new-logo acquisition, driven entirely by organic marketing, social media, and strategic nurturing of previously unqualified inbound leads.
• Increased website users by 291% YoY and pageviews by 66% YoY, while improving engagement depth by ~50%.
• Expanded organic search impressions by 413% and organic clicks by 41%, strengthening non-brand visibility across simulation, digital twin, APS, and global search categories.
• Built a high-intent conversion engine generating 150–300+ monthly downloads, 24–54 Meet-the-Expert completions, and a new Contact Us channel contributing immediate sales-ready pipeline.
• Drove sustained distribution growth across LinkedIn, YouTube, email, and webinars, creating a repeatable, year-long rhythm of awareness, engagement, and conversion.
• Led the full migration from WordPress to HubSpot CMS, improving speed, stability, personalization, automation, lead scoring, and execution velocity.
• Launched the Simplified with Simio book series and strengthened Simio Sync as a flagship community platform, elevating thought leadership and executive-level brand perception.
• Modernized the MarTech ecosystem to improve insight, scalability, and execution speed, enabling more accurate forecasting and higher-quality pipeline contribution.
• Built and led a high-performing marketing organization focused on accountability, creativity, and measurable business impact.

Led strategic initiatives for a global B2B marketing organization, managing a multimillion-dollar budget and a team of six. Modernized digital operations, strengthened channel performance, and improved revenue contribution across both enterprise sales and the Shopify online store.

• Delivered 125%+ to budget for the Shopify online store by modernizing the customer experience, upgrading outdated technology, and introducing bundling, subscribe-and-save, and competitive positioning strategies.
• Increased reseller and distribution partner pipeline by 15% through improved engagement, targeted programs, and stronger channel alignment.
• Significantly reduced CAC by restructuring paid search strategy and shifting to Google Performance Max.
• Modernized the marketing technology ecosystem, improving data accessibility, customer insights, and campaign efficiency across Shopify, HubSpot, ZoomInfo, and integrated systems.
• Rebuilt and restructured the marketing organization, elevating skill depth, accountability, and execution speed across digital, demand generation, and operations.
• Introduced new operating rhythms, KPIs, and performance frameworks that improved transparency, forecasting accuracy, and cross-functional alignment.
• Strengthened team culture and performance during a period of organizational change, improving morale, collaboration, and ownership.
• Increased web traffic by 15% and leads by 51.4% within six months through targeted campaigns and improved digital execution.
• Optimized budget allocation and vendor contracts, reducing spend by 12% while increasing output quality and marketing efficiency.

Oversaw marketing operations, content, and digital programs for a global DAM software company. Led a team of four and partnered closely with sales and product to improve lead generation, brand consistency, and operational efficiency.

• Increased website traffic by 2× through SEO improvements, content optimization, and stronger digital execution.
• Built and managed marketing and sales budgets, improving accountability and operational discipline.
• Developed brand guidelines and launched a new company website, strengthening brand consistency and improving customer experience.
• Improved lead generation by optimizing digital campaigns across Google Ads and LinkedIn.
• Enhanced marketing automation programs to improve lead flow and nurturing effectiveness.
• Strengthened cross-functional collaboration, improving campaign execution speed and operational clarity.

Promoted to lead global marketing strategy, community engagement, and early digital transformation initiatives during a period of rapid company growth. Oversaw conferences, academic programs, demand generation, and brand expansion while strengthening alignment across sales, product, and executive leadership.

• Created and scaled Simio Sync, transforming it from a small 75-person event into a flagship global conference with 800 attendees and establishing Simio as a leader in simulation and digital twin thought leadership.
• Strengthened pipeline performance by orchestrating multiple virtual and onsite conferences that deepened customer engagement, expanded case study development, and improved sales alignment.
• Expanded global academic adoption from 650 to 1,200+ institutions by building partnerships, recruiting professors, and establishing a structured judging panel for student competitions.
• Established account-based marketing programs that secured Simio’s placement on enterprise software standards lists across major organizations.
• Increased lead generation by 170 percent and website traffic by 730 percent through early digital transformation, SEO improvements, and marketing automation initiatives.
• Strengthened brand visibility and community engagement through targeted LinkedIn and social campaigns that expanded reach among students, educators, and industry professionals.
• Built and mentored a growing marketing team, improving collaboration with sales and product while elevating execution quality and operational discipline.
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Led digital marketing, CRM development, and foundational MarTech modernization efforts. Built the systems, processes, and digital infrastructure that enabled Simio’s long-term scalability and growth.

• Redesigned the company website and implemented CRM and marketing automation platforms including Dynamics, Salesforce, Marketo, and Act-On to transition Simio into a digital-first organization.
• Strengthened Simio’s academic presence by launching targeted outreach programs and building early relationships with professors and institutions.
• Built Simio's first modern digital marketing foundation, including CRM, automation, SEO, and ABM programs that enabled long term lead generation and traffic growth.
• Improved organizational productivity by resolving operational issues and optimizing sales and marketing budget allocation.
• Onboarded major enterprise customers including SAP, Microsoft, Bayer, and Accenture through new user conferences and targeted engagement programs.
• Led outbound email strategy including segmentation, HTML template development, and quality assurance to improve deliverability and conversion.
• Created lead nurturing programs that improved value delivery across the sales funnel, including post-purchase.

2012 – 2014
SmartShake – Pittsburgh, PA
Digital Brand Manager
Increased page views by 300 percent through digital promotions and social strategy.
Strengthened channel sales and brand recognition through ambassador programs.

2010 – 2013
Bakery Barn – Pittsburgh, PA
Brand Director
Led the market entry and national launch strategy for FortiFX, driving multi-million-dollar sales and contributing directly to the brand’s acquisition.
Strengthened brand positioning and expanded domestic and international distribution channels through targeted campaigns, product innovation, and strategic retail partnerships.

2008 – 2010
Ultimate Nutrution – Farmington, CT
Marketing Director
Expanded international markets by 55 percent through tailored product development, localized marketing programs, and strengthened distributor relationships.
Directed global advertising across digital, print, radio, and events, elevating brand visibility and supporting sustained international revenue growth.

2006 – 2008
General Nutrition Centers (GNC) – Pittsburgh, PA
Associate Brand Manager
Achieved 40 percent sales growth for the GNC Pro Performance line through product design, category strategy, and data-driven merchandising improvements.
Increased Sports Nutrition Bar category sales by 27 percent by launching new products, optimizing packaging, and strengthening vendor partnerships.

Joseph M. Katz Graduate School of Business

3950 Roberto Clemente Dr
Pittsburgh, PA 15260
https://www.business.pitt.edu/

Grove City College

100 Campus Drive
Grove City, PA 16127
https://www.gcc.edu/

As a member of the University of Pittsburgh CMO AI Roundtable, I help shape the emerging governance standards that will define responsible AI adoption in modern marketing. My focus is on balancing innovation with brand protection—ensuring organizations unlock AI’s potential while mitigating risks like hallucinations, data integrity failures, and reputational exposure.

As a newer member of the American Marketing Association (AMA) Pittsburgh, I’m committed to advancing the profession through strategic dialogue, peer learning, and community leadership. I look forward to mentoring rising marketers and helping shape the next generation of data‑driven, customer‑centric marketing talent.
https://amapittsburgh.org//