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The bookshelf

Books for marketers, and for the smallest readers.

One shelf is practical: AI prompts for marketers. The other is a children's series written with help from a very opinionated bichon frise named Hines.

Books by Eric Howard: AI Prompts for Marketing and the Hines Learns series
For marketers and operators

Professional books

Start here: AI Prompts for Marketing

If you only read one, make it this one. It is the most practical thing I have written on using AI in marketing without losing your voice.

See what is inside
Ages 5 to 8

The Hines Learns series

Eight short picture books, written by Eric Howard with help from Hines. Each one is a small adventure about a place, a story or an idea. Hear about new books first at HinesLearns.com.

The author

Why a CMO writes a dog's books

Eric Howard holding Hines, his bichon frise, at the Lincoln Memorial in Washington, D.C.

I have spent over twenty years explaining complicated things in plain language: marketing strategy to CFOs, simulation software to plant managers, AI to skeptical teams. Hines Learns is the same skill pointed at a younger audience, with a dog who asks the questions kids are actually thinking.

Read more about me, or see my professional expertise.

Questions

What are the Hines Learns books?

Hines Learns is a series of short picture books for ages 5 to 8, written by Eric Howard with help from Hines, his dog. There are eight books so far, covering Pittsburgh, marketing, the U.S.A., Saxonburg, the Christmas story, a '90s Christmas, the first Thanksgiving and the three branches of government.

What is AI Prompts for Marketing?

A practical ebook of tested AI prompts for marketing: social, email, ads, SEO and blog content, sales copy, video scripts, LinkedIn thought leadership, image creation, research, planning and reporting.

Who is Eric Howard?

Eric Howard is a B2B Chief Marketing Officer based in the Pittsburgh, PA area with 20+ years of marketing leadership experience.