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AI marketing

Market with AI, and get found by it.

A practical guide to AEO, GEO and ChatGPT prompts for marketing, written for marketers who want results without the hype.

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AI marketing and answer engine optimization illustration

Two jobs for AI in your marketing

AI changes marketing in two ways. First, it is a tool you use to produce better work faster. Second, it is a new place where buyers look for answers, which means your content now needs to be understood by machines as well as people.

SEO, AEO and GEO in plain English

  • SEO helps your pages rank in traditional search.
  • AEO (answer engine optimization) structures content so it can be lifted as a direct answer.
  • GEO (generative engine optimization) helps AI assistants understand, trust and cite your brand.

They share a foundation: clear, accurate, helpful content from a source people trust. I walked through this on my own site in I audited my own website for AI visibility and in AEO and GEO explained.

An AEO and GEO checklist

AEO and GEO checklist for marketers
Six moves that help both search engines and AI assistants.
  • Answer questions directly. Lead sections with a short, clear answer, then add detail.
  • Use structured data. Add schema markup such as Organization, Person, Article, FAQ and Book where it fits.
  • Be consistent about who you are. Use the same name, description and facts across your site and profiles.
  • Show expertise. Real authors, real experience and cited sources.
  • Keep the site crawlable. Fast pages, clean structure, a sitemap, and no accidental blocks in robots.txt.
  • Earn mentions. Publish things worth citing, and be present where your audience already looks.

Writing ChatGPT prompts for marketing that sound like you

Most weak AI output comes from weak input. A reliable prompt usually has five parts: who you are, who the audience is, the exact task, the format, and the voice rules. Here is a simple template to adapt:

You are a senior B2B marketer. My company sells [product] to [audience]. Write [deliverable] about [topic]. Use a clear, human tone. Avoid buzzwords and avoid generic claims. Keep it under [length]. Here is an example of our voice: [example].

Then edit the result. AI is excellent at structured first drafts and poor at judgment. The full method, with prompts for each channel, is in AI Prompts for Marketing.

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Questions

What is the difference between SEO, AEO and GEO?

SEO helps pages rank in traditional search results. AEO (answer engine optimization) shapes content so it can be used as a direct answer. GEO (generative engine optimization) aims to have AI assistants understand, trust and cite your brand in generated responses. They overlap and reinforce each other.

How do I write better ChatGPT prompts for marketing?

Give the AI context about your business and audience, state the task and format clearly, include your brand voice rules, provide an example, and always review and edit the result. Prompts that ask for a specific deliverable beat vague requests.

Will AI replace marketers?

AI will not replace a marketer, but marketers who use AI well will outpace those who do not. It compresses the distance between knowing what to say and having a strong first draft.

Is there a book on this?

Yes. AI Prompts for Marketing: A Practical Playbook by Eric Howard covers prompts for social, email, ads, SEO, sales copy, video scripts and LinkedIn, plus how to prime your AI with brand standards.

© Eric Howard