Here is the full arc, from early consumer brand roles to CMO. Each role built a capability I still use today.
Marketing Leadership
Chief Marketing Officer, Simio
Recruited back into Simio to lead enterprise-wide marketing strategy following the company's merger with Aegis Software. I oversee brand, positioning, demand generation, marketing operations, and MarTech modernization, and I've delivered 3x user growth and 4x market visibility through a digital-first transformation and a full rebuild of simio.com on a scalable platform. Website users are up 291% year over year, organic search impressions are up 413%, and I led the full migration from WordPress to HubSpot CMS to improve speed, personalization, and execution velocity.
Director of Marketing, TROY Group
Led strategic initiatives for a global B2B organization, managing a multimillion-dollar budget and a team of six. Delivered 125%+ to budget for the Shopify online store, reduced customer acquisition cost by restructuring paid search, and increased web traffic 15% and leads 51.4% within six months through targeted digital execution.
Head of Marketing Operations, Orange Logic
Oversaw marketing operations, content, and digital programs for a global digital asset management software company, leading a team of four. Doubled website traffic through SEO and content optimization, built and launched a new company website, and improved lead generation through Google Ads and LinkedIn.
Vice President of Marketing, Simio
Promoted to lead global marketing strategy and early digital transformation during a period of rapid growth. Scaled Simio Sync from a 75-person event into an 800-attendee flagship conference, expanded global academic adoption from 650 to 1,200+ institutions, and increased lead generation 170% and website traffic 730% through early automation and SEO work.
Director of Marketing, Simio
Led digital marketing, CRM development, and foundational MarTech modernization. Redesigned the company website, implemented CRM and automation platforms including Dynamics, Salesforce, Marketo, and Act-On, and onboarded major enterprise customers including SAP, Microsoft, Bayer, and Accenture.
Earlier Career: Independent Consultant, SmartShake, Bakery Barn, Ultimate Nutrition, GNC
Before moving fully into B2B software, I spent years building consumer brands: driving 40% sales growth for the GNC Pro Performance line, expanding international markets 55% at Ultimate Nutrition, leading the national launch strategy for FortiFX at Bakery Barn through to acquisition, and increasing engagement over 1,200% as an independent consultant. This is where I learned positioning under real competitive pressure.
Education
Master of Business Administration — Joseph M. Katz Graduate School of Business, University of Pittsburgh.
Bachelor of Science in Marketing — Grove City College.
Associations & Continued Learning
CMO AI Roundtable, University of Pittsburgh — I help shape emerging governance standards for responsible AI adoption in modern marketing, balancing innovation with brand protection.
American Marketing Association (AMA), Pittsburgh Chapter — Committed to advancing the profession through strategic dialogue, peer learning, and mentoring rising marketers.
For the thinking behind these roles, not just the results, visit Expertise or read my Insights.