Tools are a means, not a strategy.

I've built and modernized marketing technology stacks across enterprise software, industrial manufacturing, and eCommerce, and I lead every platform decision with the same question: does this remove friction for the team and give leadership clearer visibility, or does it just add another login?

I've led full CRM and CMS migrations, including moving companies onto HubSpot, standing up marketing automation on Marketo and Act-On, and building attribution models that hold up under CFO scrutiny. Below is the stack I currently operate across, organized the way I actually use it day to day.

How I evaluate a new platform

Before I bring in any new tool, I ask three questions: does it solve a problem my team actually has, does it integrate cleanly with the systems already in place, and can I explain its ROI to a CFO in one sentence. Marketing technology stacks accumulate bloat quickly when tools get added for one campaign and never removed. Part of my job as CMO is pruning as much as adding.

Where AI fits

AI has changed the pace of my work more than any tool in the last decade. I use it across research, drafting, data analysis, and campaign ideation, and I sit on the University of Pittsburgh's CMO AI Roundtable helping shape governance standards for responsible AI adoption in marketing. The goal isn't to automate marketing away. It's to give a lean team the leverage of a much larger one, without losing quality or brand voice in the process.

Want the strategic thinking behind these choices? Read Insights, or see how the stack shows up in results on the Results & Track Record page.