AI Prompts for Marketing: A Practical Playbook

Name: AI Prompts for Marketing: A Practical Playbook
Author: Eric Howard

About this book

AI will not replace a marketer, but it will replace a marketer who does not know how to use it. This book is the practical side of that idea. Every prompt in it was used on real marketing work, rewritten when it came back generic, and kept only once it held up.

It starts with foundations: why AI belongs in your marketing, how to prime your AI with an owner onboarding interview, how to establish full brand standards, and the anatomy of a great prompt. Then it goes channel by channel, and finishes with strategy and operations.

What is inside

Priming your AI with an owner onboarding interview
Establishing full brand standards so output sounds like you
The anatomy of a great prompt
Social media content and email marketing
Ads and promotions, SEO and blog content, website and sales copy
Video and short-form scripts
Personal thought leadership on LinkedIn
Creating images with AI
Customer research and personas, campaign planning and content calendars
Reviewing, editing and fact-checking AI output, and measuring results

Want the thinking behind the book? Read about AI, AEO and GEO for marketers or browse the Insights.

Questions

Is this book written by AI?

No. Eric wrote it himself after months of using these prompts on real marketing work. AI is a strong first-draft tool, and the book is about how to direct it.

Which AI tools does it work with?

The prompts are written for general-purpose assistants such as ChatGPT, Claude and Gemini.

Who is it for?

Solo marketers, lean in-house teams and agency-side marketers who need to produce more content without losing their voice.