Most marketing leaders spend their whole career in one industry. I've spent mine deliberately moving across a few, because each one taught me something the others couldn't. Here's where I've led marketing, and what carried over.
B2B SaaS & Enterprise Software
At Simio, I've led marketing for a simulation and scheduling software company through nearly a decade of growth, including a recent merger. Enterprise software marketing lives and dies on trust: long sales cycles, technical buyers, and a need to prove credibility before anyone books a call. I've built the demand engines, content strategy, and MarTech infrastructure that turn that trust into pipeline.
Industrial & Manufacturing Technology
Simio's core market, digital twin simulation and advanced planning and scheduling for manufacturers, means I've spent years marketing to engineers, plant managers, and operations executives who care more about ROI and technical proof than brand polish. Following Simio's merger with Aegis Software, I've also led the marketing work of combining two brands and product suites into one coherent go-to-market story, without losing what made either one credible.
eCommerce & DTC
At TROY Group, I managed a Shopify-based online store alongside enterprise sales, learning firsthand how different eCommerce marketing is from B2B lead generation: conversion rate optimization, bundling strategy, subscribe-and-save programs, and paid search efficiency all matter in ways that don't show up in a typical enterprise funnel.
Consumer Goods & CPG
My earliest marketing roles were in consumer brands: GNC, Ultimate Nutrition, SmartShake, and Bakery Barn. I learned category management, retail merchandising, and how to build a brand that wins on a shelf against dozens of competitors. That foundation still shapes how I think about differentiation today.
Software & Digital Asset Management
At Orange Logic, I marketed a global DAM software platform, working closely with product and sales in a smaller, faster-moving organization where every marketing dollar had to prove itself quickly.
Why the range matters
Marketing frameworks that only work in one industry are fragile. Because I've built demand engines in SaaS, moved product on Shopify, and fought for shelf space in consumer retail, I bring pattern recognition that a single-industry marketer often doesn't have. When something isn't working, I usually have a reference point from a completely different market for what might.
See how this shows up in outcomes on the Results & Track Record page, or read Insights for the thinking behind it.