I write and speak about marketing the way I practice it: tied to revenue, grounded in real execution, and honest about what actually works versus what just sounds good in a keynote. My content lives across this site's Insights section and on LinkedIn, organized around five recurring themes.
Revenue-Tied Marketing
How marketing connects to pipeline, revenue, and the metrics a CFO actually cares about.
The Execution Edge
The operational discipline behind good strategy: audits, systems, and the unglamorous work that makes campaigns actually land.
Building Marketing From Nothing
How to stand up a marketing function, a scorecard, or a hiring plan when you're starting with very little.
People at the Center
Leadership, hiring, and managing up, including how I lead from behind and build teams that outperform their headcount.
Marketing in the AI Era
How AI is changing both how marketing gets built and how buyers find companies, including AEO and GEO.
Beyond writing
I'm an active member of the University of Pittsburgh's CMO AI Roundtable, where I help shape governance standards for responsible AI adoption in marketing, and a member of the American Marketing Association's Pittsburgh chapter, where I mentor rising marketers and take part in strategic dialogue with other local leaders.
Let's talk
If you're organizing a panel, podcast, or roundtable on B2B marketing leadership, AI in marketing, or post-merger brand integration, I'd welcome the conversation. Reach out through the Contact page or connect with me directly on LinkedIn.